paloma wool is my name and the name of this project, which is about getting dressed and the space and ideas that are created around the act of getting dressed.

Acknowledging the fashion industry’s shortcomings enables us to challenge the system we work in. This allows paloma wool to develop its own path in conscious manufacturing, supporting local production, offering transparency, applying minimal waste procedures as well as the use of sustainable fibers, low-impact dyes, and ethical printing methods. We encourage responsible shopping and create pieces with easy and sensible care requirements for sustainable and long worthy quality.

paloma wool care is about being conscious of each piece's value. Our team creates informative newsletters to help tend and value each item with responsible awareness around what we own.

We’re also developing a care section on our website where personal tips on caring, repairing and preserving each piece can be found, so that our items last and look good for as long as possible.